70yrs of Porsche Australia
To celebrate 70 years of Porsche in Australia we shot three iconic Porsches in front of two iconic Australian landmarks.
Over those 70yrs Porsche has seen countless forms, names and features. However, one thing has remained unchanged. The soul of Porsche is the same now, as it was in 1951, when the first Porsche 356 models debuted in Australia.
The first two Porsche sports cars brought to Australia, a fish silver grey 356 cabriolet and a maroon 356 coupe, are both still on the road today and driven regularly by their respective owners. Those two models were shot alongside the all-electric Porsche Taycan, heroing the storied history of Porsche.
In addition to the hero image we also developed a contextual billboard for Hoddle Street with a consecutive buy.