apia Because we know you know
Experience is something to be valued. The 'Because we know you know' campaign centres around Apia's understanding of its customers' wisdom. The TV features young ‘inexperienced’ Australians making life mistakes while a band of older musicians sing about how they wish their wisdom had come earlier in life.
The print echoes this wisdom and heroes a cast of independent, strong and wise talent alongside their quotes of life learnings.
Awarded MACA Media Award, for Positive Depictions of Age in Advertising - 2017