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Penguin Publishing 


Bookworld is an Australian online book retailer. Which launched in 2012.

As their head designer, I was the custodian of the brand look and feel and was responsible for all their online and offline communications. The brand celebrated all book genres, bringing them to life through illustrated 'worlds' in a flat vector style.  

As part of the launch, customers could join the loyalty program becoming a "Citizen" of Bookworld - passport and all. Bookworld was a finalist for Best New Online Retailer and Best Online Retail Marketing Initiative for it's "Citizen" loyalty program at the 2012 Online Retail Industry Awards (ORIAS).

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