Kmart christmas

For this campaign we wanted to ignite the childlike wonder of Christmas, celebrating the simple joy of small moments.


At the heart of the campaign is a hero TVC that delves into the imagination of a young girl named Charlie. It's a simple story where Christmas morning is made that little bit more extraordinary and joyful with Kmart's stylish and affordable products.

The spot takes viewers on a colourful ride through Charlie's imagination as she uses her magic monster truck just like Santa's sleigh to deliver gifts to her family before returning to reality in the middle of a festive scene.