The Trillion Dollar Question

Dyslexic Thinking = $4.5 Trillion to the global economy.

​

But right now, the world is missing out on $3.2 trillion—because only 30% of dyslexic thinkers are empowered at work, according to a new report from Made by Dyslexia.

​

To visualise that loss, we designed a playful yet provocative series of banknotes. Each note shows what’s at stake: Winston Churchill, Abraham Lincoln, and Sir Wilfrid Laurier reduced to tears, while the structure on the €5 note begins to crumble. A currency of potential, made fragile by neglect.