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National hearing care
Unlike most health categories in Australia, there is little to no brand awareness of hearing care and audiology services. Our aim for this campaign was to help shift the attitudes of Australians when it comes to hearing loss. Not only do most Australians not understand what a hearing aid looks like, there's also misconceptions about how they work. This campaign breaks down the stigma associated with hearing loss by demonstrating the technology effortlessly fitting into the lives of many different people from all across Australians.