Porsche Macan s
To celebrate the new 2019 Macan we developed an in dealership POS to be used across Australia.
‘Macan’ is the Javanese word for ‘tiger’. So we brought the CHOOSE THRILLING positioning to life with a 3D tiger that embodied the connection between the urban and the wilderness. Just like the Macan, it’s the king of both worlds.
Created from slated card, it brought that essence to life through visual collision; using the bright blue of the Macan colourings and an aerial city at night.