australian Taycan launch

The soul of Sydney, electrified. The new Taycan.

Porsche’s new all-electric Taycan landed in Australia in early 2021. To mark the beginning of a new era of Porsche, we created an innovative water projection featuring the new all-electric Taycan. The film connects the brand’s history with an electric future.

High pressure jets created a 20-metre-wide cloud hovering above the water line of Darling Harbour, with stunning visuals of the Porsche Taycan projected on to it - along with 3D-effects, neon colours and electricity crackling across the water. A coordinated soundtrack added to the atmosphere.

Over the course of the night, thousands of people were enamoured and entertained by the brilliant spectacle playing out over Sydney’s stunning Darling Harbour.