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Porsche x Atari

Taycan Arcade

To launch Porsche’s first, all-electric sports-car, we partnered with Atari to completely reimagine the greatest game ever made: PONG. 

2x All-electric Taycans
1x A.I-Controlled, Geofenced high speed drone.
1x high-speed, real world game of PONG.

The campaign was launched at the 2023 Australian Grand Prix

In addition to the filmed activation, we created an online version of the game that everyone could play with their very own, customised 8-bit Taycan.

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