Taycan Arcade

To launch Porsche’s first, all-electric sports-car, we partnered with Atari to completely reimagine the greatest game ever made: PONG. 

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2x All-electric Taycans
1x A.I-Controlled, Geofenced high speed drone.
1x high-speed, real world game of PONG.

The campaign was launched at the 2023 Australian Grand Prix

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In addition to the filmed activation, we created an online version of the game that everyone could play with their very own, customised 8-bit Taycan.