Unstoppable, that’s what university students are. They’re young, independent and making decisions for themselves.

O Weekender was developed as a way to introduce the youth market to Westpac through a fun, free and informative afternoon seminar and after party.

With the target market in mind (and knowing the last brand they wanted to hear from was a corporate bank) I took a more playful approach and developed the brand identity for O Weekender using a colourful palette alongside nostalgic 80’s patterns and icons.


Westpac O Weekender Poster