What is dyslexia?

Millions of children and their parents each year turn to search upon first discovering their dyslexia. However, when they search ‘What is dyslexia?’, they find language that defines them by their limitations, with the front page showing negative terms, like “lifelong learning disorder” and “word-blindness”.

​

In collaboration with Made By Dyslexia we decided to intercept the front page of search globally, ensuring children and parents find a more balanced, strengths-based understanding of dyslexia at the top of their searches.

 

Introducing ‘What is dyslexia?’, a film named after the most widely searched term, taking advantage of a film’s ability to receive a Google Knowledge Panel and jump to the top of Page Rank. The film will ensure dyslexic children discover exactly what they need to know about dyslexia in their critical moment of discovery. It’s featured on the homepage of YouTube Kids and is supported by film reviews and global press from IMDB, Letterboxd, and Rotten Tomatoes.

 

Starring world-renowned actors Jeremy Irons, Liv Tyler and Jaleen Best (who plays Ali in the upcoming Amazon series ‘The Greatest’), the animated short will premiere at the UK’s biggest cinema screen the BFI IMAX in London on Saturday 25th April. The film was directed by Kyra Bartley through Finch, crafted by Art&Graft London, with music by Grammy award winning Lorne Balfe and Ted Griggs.

 

Every comment, share and review helps towards ensuring the film reaches the top of Google worldwide.