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Great Value. Hands Down.

The Big Red Hand is one of Australia’s most recognisable advertising icons. But in recent years, it had lain dormant. 

But with cost of living pressures rising, it was time for Coles to bring it back, better than ever. And we wanted to prove that we’d never been more excited about saving Aussies money on their shop. 


The “Great Value. Hands Down” campaign relaunched the Big Red Hand with a new value proposition, highlighting the multitude of ways that Aussie shoppers can save at Coles. And at the core of everything was an excitement demonstrating Coles’ commitment to value. 


Big Red Hand campaigns have always featured Coles team members looking excited in an over the top way. But we were going to the next level.

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